10/01/2021: Cybersecurity Awareness Month
Mars Bank is joining with the American Bankers Association and more than 1,200 other banks of all sizes to launch a coordinated, industry-wide campaign to educate consumers about how to protect themselves—and their bank accounts—from phishing scams. Now in its second year, the award-winning #BanksNeverAskThat campaign uses attention-grabbing humor to reinforce that banks never text, call or email customers asking for sensitive information like their password or PIN.
“The incredible response to last year’s #BanksNeverAskThat campaign inspired us to relaunch a new and improved campaign this October, so we can continue to help bank customers fight back against phishing,” said ABA President and CEO Rob Nichols. “By bringing banks from across the country together in this effort, we’re able to collectively educate bank customers and shine a light on the phishing threat. We’re grateful to all the banks that joined this important effort.”
Utilizing creative materials developed by ABA, Mars Bank with other banks around the country will simultaneously deploy the campaign on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month. Updates to the campaign this year include new animated videos and social media shares, a new quiz to test consumers’ phishing awareness, and a refreshed educational website available at BanksNeverAskThat.com.
ABA designed the campaign to be bright and bold with a bit of added humor to break through traditional cybersecurity and fraud awareness campaigns, which can be forgettable and dull to many consumers.
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